The rise of zero-alcohol wine is changing how we think about wine consumption, tourism, and tradition. As someone deeply connected to Catalonia’s wine scene, I see the shift firsthand. While I respect the movement, I’m not fully convinced—between calories, cost, and the sheer love of real wine, it’s a tricky balance. But with demand growing, wineries are adapting. Could zero-alcohol wine reshape wine tourism and the industry as a whole? Let’s dive in.